And now NBC sports anchor Bob Costas has stepped forward to add his wrong-headed views to the controversy about the Washington Redskins team name (see here).

During the Cowboys-Redskins game on Sunday night, Costas asked viewers to “consider equivalent terms about other ethnic minorities.” When viewed in this way, Costas claims that the name “Redskins” can’t be considered a neutral term. Rather, it’s “an insult, a slur, no matter how benign the present day intent.” Evidently, Costas believes the name should be changed, but he didn’t actually say so.

In his speech, Costas admitted that a majority of Native Americans are not offended by the name. But he neglected to specify that this majority is over 90% in some polls, which means that the name is not objectively offensive. This is another way of saying that the name is not an insult or a slur, yet that doesn’t stop Costas from insisting on the opposite and stubbornly clinging to his version of the truth.

Although “Redskins” is not objectively offensive, some people still may not like the name for whatever subjective reasons they may have. Okay, but there are more people who do like the name, and their views should prevail in so far as our society is organized around the concept of majority rule. But I suspect that reasoning of this sort will not cut through liberal/left political correctness.

So the team name controversy will continue, until Bob Costas and other activists wear everybody down and eventually impose their subjective likes and dislikes on the rest of us.